product summery

How This Book Came to Be In the early summer of 2004, I got a phone call from Steve Jobs. He had been scattershot friendly to me over the years, with occasional bursts of intensity, especially when he was launching a new product that he wanted on the cover of Time or featured on CNN, places where I'd worked. But now that I was no longer at either of those places, I hadn't heard from him much. We talked a bit about the Aspen Institute, which I had recently joined, and I invited him to speak at our summer campus in Colorado He'd be happy to come, he said, but not to be onstage. He wanted instead to take a walk so that we could talk.